Employer Branding
A company's reputation matters more than ever during a job seeker's search, as 86% of workers would not apply for, or continue to work for, a company with a bad reputation with former employees or the general public (Forsey, 2023). Ultimately, companies spend plenty of time creating a compelling brand story surrounding its products and services, but fails to build a strong employer brand that attracts top talent . What is Employer Branding? According to Lybard (2023), Employer branding is how you proactively manage your employer brand to market your company to desired job seekers. It's everything you do to position your company as an organization that people really want ot work for, which is sometimes called an employer of choice (Daley, 2024). Every company has a reputation. It could include thoughts about the products, services, leaders, team members, history and more. Company's reputation can inspire a specific perception - emotional, instinctive, intellectual - in ...